The essence of a company magazine, whether expressed on paper or electronic media, is its corporate identity. A well-designed and informative corporate magazine can be a significant factor in a company's success both with its clients and its staff.

Most people judge things entirely on what they see and read and the same applies to companies. No matter how important a document might be, if it looks unprofessional or the reading matter doesn't strike the right word, the document will more than likely end up in the waste bin than being read by the right people.

	Identity Elements		Planning